MIDO 2026: BRANDS TO KEEP AN EYE ON

Short introduction

This year will see the 54th edition of MIDO 2026, the leading international eyewear trade fair.

A total of 1,200 exhibitors from 50 different countries are expected, and as every year, the search for true novelty is becoming increasingly challenging. Today, in fact, the most prestigious brands tend to set up closed booths that can only be accessed by appointment, and innovation in general is increasingly difficult to identify amid the vast number of copied and standardized products.

We conducted an analysis of the exhibitors listed on the official MIDO website and selected 20 brands that, based on what they have achieved in the past, could once again surprise us by presenting a product that stands out from the crowd.

Before moving on to the brands already on the market, we want to present an extra brand, a novelty of 2026, that will launch its first collection at the 54th edition of MIDO.

Its name is Agbassio and we want to support as we can, giving them the first place in our list.

0 . AGBASSIO

PAD. 6 STAND AY42 - ACADEMY

Online spoilers show strong promise. With balanced proportions and refined, luxurious details, the brand has all the credentials to climb the ranks of independent labels and earn a place on the most prestigious international stage

1 . ANDRIVET

PAD. 6 STAND AY21 - ACADEMY

3D printing products taken to the next level that mix innovative designs and structures

2 . CAPOTE

PAD. 4 STAND P05 Q04 - DESIGN

Titanium models with complex details and raw finish give the feel of a lived product

3 . ESMONT

PAD. 4 STAND N25 - DESIGN

High-priced products, created inspired by aviation. There is no shortage of details but still leaving a sense of cleanliness and minimalism

4 . FLAMA EYEWEAR

PAD. 6 STAND AY115 - ACADEMY

The growth of the brand is interesting. They started from simple acetate models and in subsequent collections they increased the level of complexity, always keeping the brand's DNA consistent

5 . FABOOR

PAD. 2 STAND S38 - DESIGN

One of the latest brands to create lightweight aluminum glasses. Initially, their products were simple and out of step with the design standards on the market. Now they have rejuvenated the brand, using trendy shapes and color combinations that increase its perception

6 . JEAN PHILIPPE JOLIE

PAD. 6 STAND AY71 - ACADEMY

Dare is the word that describes this brand. Classic shapes that are consistent with the brand's DNA and colors that go beyond standards

7 . KACI

PAD. 6 STAND AY79 - ACADEMY

Simple shapes with machined surfaces that increase their perception. The name of the model positioned at the top of the front with an unusual font that creates a further detail is certainly curious

8 . MOVITRA

PAD. 4 STAND S25/29 T24/30 - DESIGN

Present on the market for years with a still unique technology that makes closing glasses fun as well as functional as it takes up less space. Their product overall is well made as the design is consistent and cutting edge

9 . NIRVAN JAVAN

PAD. 6 STAND AY63 - ACADEMY

Youthful brand, with clean lines and high attention to detail

10 . MASAHIRO MARUYAMA

PAD. 2 STAND U42 - DESIGN

An icon in the world of eyewear. His website can be compared to a museum. We're all curious to see his next art collection

11 . MASSADA

PAD. 4 STAND M15/17 - DESIGN

Their catalog encompasses every type of eyewear. While it's difficult to recognize the brand's identity by analyzing each model individually, you can't help but appreciate the attention to detail, the interplay of surface volumes, and the cutting-edge color combinations

12 . OKKUL

PAD. 6 STAND AY07 - ACADEMY

Disruptive product. The raw finish is consistent with the brand's storytelling and adds value. It's a niche product, certainly not easy to wear, but the brand's founders are clear about their target audience

13 . PARASITE

PAD. 6 STAND AY48 - ACADEMY

A futuristic brand. Every year, its products amaze because they're a level-up compared to the previous collection. Clean yet revolutionary lines, immersive color combinations, and a reimagining of the eyewear structure that changes its wearability in some sportier models

14 . PUGNALE

PAD. 2 STAND H33 - DESIGN

Aggressive brand with simple shapes and impactful details

15 . T HENRI

PAD. 4 STAND Q09 - DESIGN

A sumptuous brand with classic yet decorative shapes, rich in detail, colors, and workmanship. It's an expensive brand, but it's making its way into the world's leading independent optics

16 . TANABIKU EYEWEAR

PAD. 6 STAND AY31 - ACADEMY

Japanese brand that focuses on timeless shapes and few details studied and placed in the right spaces

17 . TAVAT

PAD. 2 STAND V33 Z34 - DESIGN

Their main product is a minimal eyewear, light when worn but at the same time iconic and aesthetically complex. In recent collections they have tried to dare, breaking away from the patterns of the past

18 . VINYLIZE

PAD. 6 STAND AY67 - ACADEMY

Unique brand that for years has been offering the gluing of vintage vinyl on the outside of glasses

19 . VOA COLLECTIVE

PAD. 4 STAND P10 - DESIGN

Futuristic brand that creates metal glasses with small, innovative shapes and rich details. The technical and design growth throughout the collections is evident

20 . VYSEN

PAD. 6 STAND AY66 - ACADEMY

Brand with a modern and retro style at the same time. The glasses have a sophisticated look and rich details. In the whole one can appreciate the harmony between the components

Thank you for reading